Apr 14, 2025

Unlocking AI Value: The DEW & VVV Methods

Summary

In this conversation, Ed Ortega discusses the frameworks DEW and VVV, which help organizations identify and prioritize AI use cases that can transform their business. The Do framework focuses on the importance of data, expertise, and workflows, while the VVV framework evaluates the viability, velocity, and value of potential AI projects. The discussion emphasizes the need for organizations to align AI initiatives with their core business processes to ensure meaningful ROI.

Takeaways

  • Identifying the right AI use case is crucial for transformation.
  • The DEW framework includes data, expertise, and workflows.
  • Data must be relevant and sufficient for AI to add value.
  • Expertise from employees is essential for effective AI implementation.
  • Workflows need to be codified for AI integration.
  • Viability assesses if an AI project can be built successfully.
  • Velocity considers the speed of project completion in a fast-evolving AI landscape.
  • Flexibility in project design is necessary to adapt to new technologies.
  • Value must be assessed to ensure AI projects drive ROI.
  • Not all AI projects are valuable; focus on core business processes.

Chapters

  • 00:00 Identifying AI Use Cases for Business Transformation
  • 06:42 Prioritizing AI Use Cases with VVV Framework
  • 13:38 Assessing Value in AI Implementations

Edmundo Ortega
Ratings
edmundo-ortega

Partner @ Machine & Partners

San Francisco, CA

20+ years building digital products across startups and enterprise. Founded Machine & Partners to help companies avoid AI pitfalls and ship real products using design, product, and engineering experti

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