Apr 25, 2025

Transforming Workflows with Strategic AI

Summary

In this conversation, Ed Ortega, a partner at Machine and Partners, discusses the transformative potential of AI in business. He emphasizes the importance of strategic decision-making in AI deployment, sharing insights from real-world applications where AI has significantly improved efficiency and created new value. Ed highlights the paradigm shifts that AI brings, encouraging organizations to rethink their workflows and explore new possibilities. He also addresses the tools and techniques used in AI implementation and offers practical advice for organizations looking to leverage AI effectively.

Estimated View Time

30 minutes

Takeaways

  • AI is not just a buzzword; it can create real business value.
  • Understanding the technology is crucial for company leaders.
  • The process of building AI solutions involves exploration and iteration.
  • Subject matter experts are essential for quality output in AI projects.
  • AI can transform job roles from data picking to data analysis.
  • The approach of iterative development leads to greater value creation.
  • AI can capture more nuanced data than traditional methods.
  • Organizations should consider eliminating outdated workflows altogether.
  • Getting hands-on experience with AI tools is vital for understanding their capabilities.
  • The future of work will require new models for charging clients as AI automates tasks.

Chapters

  • 00:00Transforming AI from Buzzword to Business Value
  • 04:39Real-World Applications of AI in Business
  • 05:32Paradigm Shifts: Rethinking Business Processes
  • 12:44From Data Picking to Data Analysis
  • 18:53The Future of Work: AI's Impact on Job Roles
  • 21:36Tools and Techniques for AI Implementation
  • 25:04Identifying Opportunities for AI Across Industries
  • 26:38Getting Started with AI: Practical Advice
Edmundo Ortega
Ratings
edmundo-ortega

Partner @ Machine & Partners

San Francisco, CA

20+ years building digital products across startups and enterprise. Founded Machine & Partners to help companies avoid AI pitfalls and ship real products using design, product, and engineering experti

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