C-Suite 𝐋𝐞𝐚𝐝𝐞𝐫 • 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 • 𝐀𝐈|𝐌𝐋 𝐒𝐚𝐥𝐞𝐬 Management • Omni-channel Strategic & Tactical Executive in 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩s for 𝐌𝐞𝐝𝐢𝐚/Tech, 𝐒𝐩𝐨𝐫𝐭𝐬, Entertainment & News

Yoav Shahar is a senior media and advertising executive with over 25 years of leadership across media, tech, entertainment, and news. Known for building and scaling high-performing sales and strategy teams, Yoav has driven transformative growth at companies like Samba TV, MiQ, Simulmedia, Participant Media, Microsoft, and Warner Bros. Today, as Co-Founder of Forma Media, he helps marketers, agencies, and media-tech companies develop go-to-market strategies and adopt AI to drive impact across channels and categories.

Yoav’s expertise spans programmatic, CTV, OLV, social, and traditional channels, with a track record of delivering measurable results—growing client revenue by millions and launching innovative campaigns for brands like Amazon, Fox, Hulu, and Netflix. At Samba TV, he grew revenue from $8M to $12.5M+ in one year, while also increasing tune-in for key NBC and Fox shows by 20–30% using proprietary audience data.

He is known for blending strategic vision with tactical execution, managing cross-functional global teams of up to 30, and influencing brand outcomes through integrated sales, data strategy, and digital innovation. Yoav is also certified in AI Fluency for Media Executives and is actively helping companies align AI investments with real business outcomes.

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