Justin Massa
justin-massa
(
3
Reveiws )

helping SMBs thrive w/ generative AI | ex-IDEO partner

Chicago, IL
Member since
Feb 2025

Bio

I'm the publisher of AI for SMBs Weekly and the owner of Midwest Quality Consulting (MQC).

MQC is the sum of what I've learned from 15 years of helping companies win by innovating with emerging technologies, adapted specifically for small and medium sized businesses.

I also serve on the board of the Northern Illinois Food Bank, where I co-chair on the Innovation Task Force, and the advisory board of 1848 Ventures.

Previously, I was a Senior Vice President at Newlab, where I led business development and consulting, and was a member of the executive leadership team.

Before that, I was a director ➡️ partner at IDEO (2015-2023). I led business development for IDEO's North American consulting business from and was a founding member of Helix, the firm's internal DE&I leadership team. My client work focused on venture design with an emphasis on strategy, the intersection of data science and design, and B2B products and services.

Offerings

Generative AI Strategic Kickstart
$10,000 to get started, but everything is bespoke.

I offer a Generative AI Strategic Kickstart, designed for SMBs which are just starting their generative AI journey. I work with executive leadership teams to ground them in frameworks, provide a methodology for how to capture value from generative AI today, and support the first wave of experiments. Imagine something at the intersection of executive education and a strategy workshop.

Representative Clients or Customers

Ford Motor Co., 1848 Ventures (Westfield Insurance), Michigan Central, Shure, Arity (Allstate), McDonald’s, Ergotron, Jellyvision, City of Chicago, Discovery Partners Institute, Chick fil A

Perspectives

Article
Apr 25, 2025
How to Use AI as Your Own Personal Strategy Consultant
Video
Apr 16, 2025
Building an AI Strategy for SMB Leaders
Article
Apr 15, 2025
AI Models Comparison Chart for SMBs (Q1 '25)
Article
Apr 15, 2025
Using Generative AI to Analyze Customer Feedback at Scale
Video
Apr 14, 2025
How to Implement AI: Technique, Jig, Tool?
Apr 14, 2025
What 40+ SMB Leaders Are Saying About Generative AI in 2025 (So Far)
Article
Apr 14, 2025
Using AI to improve your customers' experience

Testimonials

No items found.