.svg)
.svg)
.svg)
.svg)
.svg)
CEO @ Section | founder @ Machine and Partners | new essays every week @ personalmath.substack.com
Bio
.svg)
Greg Shove is the CEO of Section, a workforce transformation company helping enterprises unlock real value from AI by upskilling teams, redesigning workflows, and embedding AI into everyday operations. A six-time CEO and founder, Greg has built and led companies from early-stage to successful exits, including FirstUp (formerly SocialChorus), which scaled into a global workforce communications platform used by companies like Amazon, Boeing, and Ford.
At Section, Greg is pioneering a new model of enterprise learning tailored for the AI era. Section partners with Fortune 500 brands—such as Nike, LVMH, Verizon, and Edelman—to equip product, marketing, and innovation leaders with practical, job-relevant AI fluency. Their latest innovation, ProFAI, is an AI-powered coach and certification tool that helps teams learn, adopt, and confidently apply generative AI at scale. Designed for busy professionals, it provides personalized guidance on prompting, use cases, and AI safety—turning "AI anxious" employees into "AI proficient" contributors in weeks, not months.
Under Greg’s leadership, Section helps enterprises move beyond tool deployment toward systemic, measurable AI adoption—driving productivity gains of 10–25% and positioning AI as a strategic thought partner. His work sits at the intersection of innovation, education, and enterprise execution. He’s also the co-founder of Machine and Partners, an AI lab building human-augmenting AI applications, and the co-author of the newsletter Personal Math, offering frameworks for high-stakes decisions in mid-career.
Greg’s career has included roles at Apple, AOL, and multiple venture-backed startups, with exits totaling over $150 million. He holds a degree from Western University and a Sloan Fellowship from Stanford Graduate School of Business. He currently lives in the Bay Area with his family.
Expertise and Skills
Offerings
Section’s offerings are designed for enterprise leaders in product, marketing, innovation, and strategy roles who are tasked with driving AI adoption. Their services include:
- Workforce AI Upskilling: Scalable training programs tailored for knowledge workers, designed to drive real usage across departments with measurable ROI.
- AI Transformation Planning: End-to-end support for building AI deployment roadmaps, aligning LLM licensing with use cases, and creating leadership adoption frameworks.
- Workflow Redesign: Section partners with functional teams (e.g., product managers, marketers, brand leaders) to reimagine day-to-day processes with AI embedded from the ground up.
- ProFAI (AI Coach & Certification Tool): Section’s latest product, ProFAI, is a personalized AI coach that helps employees build core prompting skills, learn AI safety best practices, and earn internal certification—all in a lightweight, scalable format.
Greg and his team have helped enterprises achieve 50%+ AI usage rates and unlock 10–25% productivity gains within 6–12 months—often turning initial experimentation into a durable strategic advantage.
In addition to leading Section, Greg is the founder of Machine and Partners (an AI product consultancy) and co-writes Personal Math, a popular newsletter on decision-making at work and in life.
Representative Clients or Customers
Testimonials