In our rush to master the latest AI tools, we often overlook a simple truth: the principles that make human communication effective are the same ones that drive successful AI interactions. As I've experimented with various models like DeepSeek, Claude, Perplexity, and ChatGPT, I've discovered that classic communication strategies—clarity, specificity, and structure—remain the foundation of productive exchanges, regardless of whether your conversation partner is human or artificial.
Just as individuals have unique communication preferences, different AI models respond better to tailored approaches. Understanding these differences can significantly improve your results across various AI platforms. Let's examine the distinct "communication styles" of three popular AI systems:
Communication Preferences:
Example Effective Prompt: "I need to write an email to a client who has missed their payment deadline for the third time. Please provide three different versions: one professional but firm, one empathetic but urgent, and one offering a payment plan. Each email should be 3-4 paragraphs and maintain our business relationship while ensuring payment."
Communication Preferences:
Example Effective Prompt: "I'm preparing a presentation on climate change solutions for a skeptical business audience. As an environmental policy expert, could you help me frame three innovative solutions in business-friendly terms? I'd like to focus on approaches that emphasize economic opportunity rather than regulatory requirements. For each solution, please include a business case and address potential objections."
Communication Preferences:
Example Effective Prompt:
Communication Preferences:
Example Effective Prompt: "Research the impact of vertical farming on urban food security. Focus on implementations in dense Asian cities like Singapore and Tokyo. Include data on crop yields, economic viability, and environmental impact. Prioritize peer-reviewed sources from the last 5 years."
These distinct preferences mirror how we adapt our communication style when interacting with different people. Just as you might take a direct approach with some colleagues while using more context and explanation with others, your effectiveness with AI tools depends on understanding their unique "conversational styles."
The most successful AI users develop a sense for these preferences and adjust their approach accordingly—using detailed, example-rich prompts with ChatGPT, conversational language with Claude, precise and structured requests with DeepSeek, and research-oriented queries with Perplexity.
This communication flexibility is becoming an increasingly valuable skill as AI tools proliferate across professional environments. By recognizing and adapting to these preferences, you can dramatically improve your results when working with various AI platforms.
Strategic innovation leader and Senior AI Advisor at Southwest, specializing in customer experience, brand strategy, and emerging tech to drive growth and digital transformation.